‘2.0 starts here’ This is how the first post published on the blog of Madrid’s Hotel Auditorium finishes, which started a new online communication strategy two days ago. Most of you already know the meaning of web 2.0, coined by Tim O’Reilly in 2004. A second web generation you can get informed about visiting the corresponding section on a proper web 2.0 platform: Wikipedia. The aim of this second generation is, broadly speaking, to share knowledge and experiences between users and, from a corporate approach, to participate in the dialog established between the said users to improve services and boost loyalisation.

By means of Twitter, yes, that microblogging system we have been talking about, we got to know that the Hotel Auditorium launched its brand new corporate blog, an initiative, promoted by Rafael Martinez, we applaud from Hoobing for since our very beginning we bet on this sort of new 2.0 functionalities; we incorporated a home specialized in tourism blogs so users can get to know other traveler’s experiences and we also show links to the corporate blog of hotels with this service. From here, our best wishes in this new challenge fot Hotel Auditorium!

Nevertheless, the case of Hotel Auditorium is not an isolated one within Hoobing: other hotel chains like Valamar hotels, with 9 hotels in Croatia, are taking care of their 2.0 functionalities and have awesome corporate blog where they provide news relating the hotel chain as well as information and reports about their destinations, always written in a plain and familiar language.

Likewise, the Catalan company Nuñez y Navarro, has been already managing its corporate blog NN for 3 years now, NN Experiences. A complete blog where they inform about events that take place in the city of Barcelona, location of its hotels, by means of which they launch different marketing strategies, like, for instance, the stories contest “Barcelona, a unique experience”, where the communicate their brand to final users with the aim to boost loyalisation. Besides, they manage to create what the Spaniards know as “boca a boca”, the well-known buzz, which is to say to make users talk about your company.

From the Hoobing Team, congratulations to all for a well-done job!

Keep on bloggin’

Gradually, more and more hotel chains have joined the Hoobing family. Five hotel chains have registered during the last week, we will start introducing Iberostar: 35 hotels peppered all over Spain, but mainly in the Balearic Isles. On the other hand, 14 additional hotels in several locations of the Catalan coast, such as Lloret de Mar, Malgrat de Mar, Platja d’Aro, Calella, etc., have joined our project thanks to H-Top Hotels.  Without leaving the coastline, but this time jumping to the Balearic Isles, THB hotels have registered 16 establishments in locations like Cala Ratjada, Can Picafort, Sant Antoni Portmany, Sa Coma, etc.

Leaving the coast behind, we quickly move to the most genuine urban environment. Sidorme, Quality Low Cost Hotels is a hotel chain formed by 5 comfortable, new and inexpensive low cost hotels. Its entities are located in cities well known for their appeal for business and leisure tourists, cosmopolitan cities like Madrid, Barcelona, Valencia, Girona, Granada, Jerez, etc. Why not paying a visit to these spots to check their amazing value-for-money relationship? Also in the Spanish mainland, we would like to highlight the Holiday Inn and Holiday Inn Express, from Intercontinental Hotels Group. 12 of their 15 hotels have already registered in the first intermediary-free hotel search engine.
Stay in tune with Hoobing, we are skyrocketing! Enjoy and get rid of intermediaries!

Yesterday we were talking about some hotels that registered on Hoobing which are located in exotic destinations; today we would like to highlight some hotel chains located in Europe. For example, Winter’s  Hotel Company, a little chain composed by 5 hotels, three of them in Berlin and 2 in Offenbach. From Germany as well, the Arvena Group registered 5 new hotels, all distributed between Nurnberg, Bayreuth and Erlangen. If we move further to the East we find the Danubius Group, in Hungary, including more than 10 entities located in places like Budapest, Sárvár or Bük.

Finally, heading to the Menditerranean, we highlight the 7 hotels belonging to Castella Hotel & residence Group, located in regions of Lombardy, Paratico, Morimondoi.

As you can see, Hoobing is a global Project and hotels all over the world (Dubai, Antigua & Barbuda, Malaysia, India, etc) and of every kind (resorts, country apartments, urban hotels, etc) are joining it.

What about you… Do you want to join the first hotel search engine that boost your direct sales?

In the last days two more Hotel Chains have registered with Hoobing.com. On one side, Hotetur Hotels & Resorts, a group based in the Balearic Isles and including more than 10 entities located in Mexico, Cuba, Dominican Republic and the Balearics. On the other, The Three Corners, a hotel chain counting a dozen hotels in Egypt’s Red Sea coast, which we had the pleasure to meet in the past ITB trade show in Berlin.

Now that the Easter holidays are here, take this opportunity to visit their datasheets on Hoobing.com and book directly on their official web sites, where you will find all you need to get some days of well-deserved rest.

During this last week two international hotel chains like GRT and Anantara just registered their hotels with Hoobing.com. GRT Hotels& Resorts is a hotel chain with 8 entities in India that we got to know during our stay in the last edition of the ITB trade show in Berlin. Their resources combine a range of hotels of different categories located in both urban and holiday environments. India is a wonderful country that does not need any introduction. But maybe you do not know it yet. That’s why we recommend you to visit Alba’s blog “El sueño de la India”, Best photography Blog in Lonely Planet’s Travel Blogger Awards.

On the other hand, Anantara is a group with 10 amazing hotels peppered along countries such as Thailand, Maldives, Indonesia and Abu Dhabi, the biggest country within the UAE federation. We especially recommend this chain to those looking for a escapade in the paradise of the Indic Ocean, dreaming with never-ending beaches and crystal-like waters.

If last week we announced that HUSA hotel chain registered all its entities in Barcelona, today we end the week with another good new: Mariott hotel chain just registered its hotel in Denia, Denia Mariott la Sella Golf Resort & Spa, besides another hotel chain, Radisson, has acted the same registering its establishment in Brussels, Radison SAS Royal Hotel.

It is completely free to register with Hoobing, as Hoobing is no intermediary; HUSA, Mariott and Radisson have discovered it already, why don’t you also try?