The importance of blogging
‘2.0 starts here’ This is how the first post published on the blog of Madrid’s Hotel Auditorium finishes, which started a new online communication strategy two days ago. Most of you already know the meaning of web 2.0, coined by Tim O’Reilly in 2004. A second web generation you can get informed about visiting the corresponding section on a proper web 2.0 platform: Wikipedia. The aim of this second generation is, broadly speaking, to share knowledge and experiences between users and, from a corporate approach, to participate in the dialog established between the said users to improve services and boost loyalisation.
By means of Twitter, yes, that microblogging system we have been talking about, we got to know that the Hotel Auditorium launched its brand new corporate blog, an initiative, promoted by Rafael Martinez, we applaud from Hoobing for since our very beginning we bet on this sort of new 2.0 functionalities; we incorporated a home specialized in tourism blogs so users can get to know other traveler’s experiences and we also show links to the corporate blog of hotels with this service. From here, our best wishes in this new challenge fot Hotel Auditorium!
Nevertheless, the case of Hotel Auditorium is not an isolated one within Hoobing: other hotel chains like Valamar hotels, with 9 hotels in Croatia, are taking care of their 2.0 functionalities and have awesome corporate blog where they provide news relating the hotel chain as well as information and reports about their destinations, always written in a plain and familiar language.
Likewise, the Catalan company Nuñez y Navarro, has been already managing its corporate blog NN for 3 years now, NN Experiences. A complete blog where they inform about events that take place in the city of Barcelona, location of its hotels, by means of which they launch different marketing strategies, like, for instance, the stories contest “Barcelona, a unique experience”, where the communicate their brand to final users with the aim to boost loyalisation. Besides, they manage to create what the Spaniards know as “boca a boca”, the well-known buzz, which is to say to make users talk about your company.
From the Hoobing Team, congratulations to all for a well-done job!
Keep on bloggin’