‘2.0 starts here’ This is how the first post published on the blog of Madrid’s Hotel Auditorium finishes, which started a new online communication strategy two days ago. Most of you already know the meaning of web 2.0, coined by Tim O’Reilly in 2004. A second web generation you can get informed about visiting the corresponding section on a proper web 2.0 platform: Wikipedia. The aim of this second generation is, broadly speaking, to share knowledge and experiences between users and, from a corporate approach, to participate in the dialog established between the said users to improve services and boost loyalisation.

By means of Twitter, yes, that microblogging system we have been talking about, we got to know that the Hotel Auditorium launched its brand new corporate blog, an initiative, promoted by Rafael Martinez, we applaud from Hoobing for since our very beginning we bet on this sort of new 2.0 functionalities; we incorporated a home specialized in tourism blogs so users can get to know other traveler’s experiences and we also show links to the corporate blog of hotels with this service. From here, our best wishes in this new challenge fot Hotel Auditorium!

Nevertheless, the case of Hotel Auditorium is not an isolated one within Hoobing: other hotel chains like Valamar hotels, with 9 hotels in Croatia, are taking care of their 2.0 functionalities and have awesome corporate blog where they provide news relating the hotel chain as well as information and reports about their destinations, always written in a plain and familiar language.

Likewise, the Catalan company Nuñez y Navarro, has been already managing its corporate blog NN for 3 years now, NN Experiences. A complete blog where they inform about events that take place in the city of Barcelona, location of its hotels, by means of which they launch different marketing strategies, like, for instance, the stories contest “Barcelona, a unique experience”, where the communicate their brand to final users with the aim to boost loyalisation. Besides, they manage to create what the Spaniards know as “boca a boca”, the well-known buzz, which is to say to make users talk about your company.

From the Hoobing Team, congratulations to all for a well-done job!

Keep on bloggin’

Gradually, more and more hotel chains have joined the Hoobing family. Five hotel chains have registered during the last week, we will start introducing Iberostar: 35 hotels peppered all over Spain, but mainly in the Balearic Isles. On the other hand, 14 additional hotels in several locations of the Catalan coast, such as Lloret de Mar, Malgrat de Mar, Platja d’Aro, Calella, etc., have joined our project thanks to H-Top Hotels.  Without leaving the coastline, but this time jumping to the Balearic Isles, THB hotels have registered 16 establishments in locations like Cala Ratjada, Can Picafort, Sant Antoni Portmany, Sa Coma, etc.

Leaving the coast behind, we quickly move to the most genuine urban environment. Sidorme, Quality Low Cost Hotels is a hotel chain formed by 5 comfortable, new and inexpensive low cost hotels. Its entities are located in cities well known for their appeal for business and leisure tourists, cosmopolitan cities like Madrid, Barcelona, Valencia, Girona, Granada, Jerez, etc. Why not paying a visit to these spots to check their amazing value-for-money relationship? Also in the Spanish mainland, we would like to highlight the Holiday Inn and Holiday Inn Express, from Intercontinental Hotels Group. 12 of their 15 hotels have already registered in the first intermediary-free hotel search engine.
Stay in tune with Hoobing, we are skyrocketing! Enjoy and get rid of intermediaries!

The Champions final match is just around the corner; everything is almost ready for the city of Rome to host the match that will decide between the FC Barcelona and the Manchester United next May the 27th. Having a little bit of foresight, we, from Hoobing, offer you some lodging options, both for the lucky ones in possession of a ticket to watch the match and for those wishing to enjoy this event in the surroundings of the Stadio Olimpico in Rome, where this match will be held. We include next a list of 25 nearby hotels in the eternal city, so you can carry out your booking processes directly, avoiding intermediaries.

And, as many of you will take advantage of you trip to Rome to discover at least a bit of the city and the country, what better than visiting our blog search engine to get ready for some short trips with the help of the contributions of our favorite bloggers.

Yesterday we were talking about some hotels that registered on Hoobing which are located in exotic destinations; today we would like to highlight some hotel chains located in Europe. For example, Winter’s  Hotel Company, a little chain composed by 5 hotels, three of them in Berlin and 2 in Offenbach. From Germany as well, the Arvena Group registered 5 new hotels, all distributed between Nurnberg, Bayreuth and Erlangen. If we move further to the East we find the Danubius Group, in Hungary, including more than 10 entities located in places like Budapest, Sárvár or Bük.

Finally, heading to the Menditerranean, we highlight the 7 hotels belonging to Castella Hotel & residence Group, located in regions of Lombardy, Paratico, Morimondoi.

As you can see, Hoobing is a global Project and hotels all over the world (Dubai, Antigua & Barbuda, Malaysia, India, etc) and of every kind (resorts, country apartments, urban hotels, etc) are joining it.

What about you… Do you want to join the first hotel search engine that boost your direct sales?